London 2012 Olympics: live, free, to millions
In 2012 Terra held the exclusive online rights to the London Olympic Games, and I worked on the team that streamed them live and free to millions. We built two players: a Classic version for casual viewers, and a Plus version with real-time, interactive data synced to the video. A six-month project in an agile team; I led the UX and interface.
Live coverage, in real time
Classic & Plus
Two audiences, two players. Classic was for casual viewers who just wanted to watch. Plus served the information-hungry with real-time stats and results synced to the video. The challenge was to serve both without compromising either: Classic stayed clean and immediate, while Plus layered live data beside the image, updated to the second. Every module followed the event as it happened, from the starting gun to the finish line.
The launch explainer
What this project taught me
Live data at scale, two players and a global audience, all on a deadline that would not move. The work was to keep it calm and readable while everything underneath was in motion, and that is a particular discipline: hold the structure steady so the content can move fast.
It is the same instinct that later ran through regulated onboarding and a B2B platform. Different domains, same job: make complexity legible without pretending it is simple.